This type of inconsistency is one of the biggest no-no's in branding
according to the world's leading brand agency Wolff-Olins.

Tony


On Sat, Dec 15, 2012 at 11:09 PM, Ruslan Ermilov <ru@nginx.com> wrote:

> On Sat, Dec 15, 2012 at 10:37:51PM +0100, Rainer Duffner wrote:
> > Hi,
> >
> > this got me thinking:
> > - nginx.com says "NGINX" in all-caps on the frontpage,
> > - the page with the links to FAQ and handbook also spells it like
> > "NGINX" - at least three times out of four
> > - the FAQ itself spells it "nginx".
> > - sometimes you also see Nginx...
> >
> >
> >
> > Can someone with an nginx.com email-address spell it out for once?
> > ;-)
>
> We use all possible spellings. :)
>
> "nginx" when it's about software (http://nginx.org/en/) or command name
> "Nginx" when it's about company (Nginx, Inc.) (http://nginx.com)
> "NGINX" when it's about environment variable (http://nginx.org/r/env)
>
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