Offtopic:

Throughout its history, Wolff Olins has presented controversial work.[23][24] Its piper design for BT in 1991 attracted a great deal of opposition.The company was also responsible for the short-lived $110m (£75m) re-branding of PwC Consulting to Monday in 2002. The launch of the London 2012 brand in 2007 was met with widespread public derision. Design critic Stephen Bayley condemned the London 2012 Olympic Games logo as "a puerile mess, an artistic flop and a commercial scandal".[25]

… seems leading to me :) And I believe it's 'Wolff Olins' and not 'Wolff-Olins' ;)


On 17/12/2012, at 11.09, Tony <abletony84@gmail.com> wrote:

> This type of inconsistency is one of the biggest no-no's in branding according to the world's leading brand agency Wolff-Olins.
>
> Tony
>
>
> On Sat, Dec 15, 2012 at 11:09 PM, Ruslan Ermilov <ru@nginx.com> wrote:
> On Sat, Dec 15, 2012 at 10:37:51PM +0100, Rainer Duffner wrote:
> > Hi,
> >
> > this got me thinking:
> > - nginx.com says "NGINX" in all-caps on the frontpage,
> > - the page with the links to FAQ and handbook also spells it like
> > "NGINX" - at least three times out of four
> > - the FAQ itself spells it "nginx".
> > - sometimes you also see Nginx...
> >
> >
> >
> > Can someone with an nginx.com email-address spell it out for once?
> > ;-)
>
> We use all possible spellings. :)
>
> "nginx" when it's about software (http://nginx.org/en/) or command name
> "Nginx" when it's about company (Nginx, Inc.) (http://nginx.com)
> "NGINX" when it's about environment variable (http://nginx.org/r/env)
>
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