Yep, thanks Matt.

In case anyone else runs across this post, Django static url prefixes are configured in your django project settings.py (https://docs.djangoproject.com/en/1.6/ref/settings/#std:setting-STATIC_URL). Ipython notebook static url prefixes are configured in the NotebookApp.webapp settings (http://ipython.org/ipython-doc/rel-1.1.0/interactive/public_server.html#running-with-a-different-url-prefix).

I was definitely trying to tackle the problem the wrong way.